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Marketing with a Diamond Pop-Up Display

Friday, November 27, 2009
posted by Jules Jones

If you are putting together a trade show display booth, you have several options when it comes to setting up a backdrop. One of the newer types of backdrops to use is a diamond lattice pop-up display. These backdrops are easy to set up and offer a high level of portability and versatility. Aluminum frames are about the sturdiest of the different varieties that are out there. Aluminum frame units also fold away compactly and most vendors of these units offer carrying cases to help protect the frames when they are in storage.

Diamond lattice pop-up displays allow you to display a lot of information in a compact space and this is very ideal for trade show environments. Using the integrated grommet system, custom fabric panels can be displayed across one diamond or across multiple diamonds. Since companies that sell the frames also often print out the custom panels as well, it is a good idea to look for packages that offer both. Buying them as a package will usually result in significant savings over purchasing them individually.

Deciding on the information that you want to display on the backdrop is also important. Often times, you only have a few minutes to make an impression on a potential customer who views your trade show display. A diamond lattice pop-up display that includes significant pieces of information about your company and the products and services it offers can spark interest and bring in potential clients so that you can give them more personalized attention. Never forget that the best way to bring in new clients and retain existing ones is to show them that you value their business on an individual basis.



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